"Matters of trust"
On the influence of established media on their acceptance

The Corona pandemic has given the established media a boost in prestige. Apparently, quality journalism as a provider of reliable information is again enjoying more robust appreciation. But the good marks are just a snapshot; continuation of the the positive trend is not guaranteed. The question of trust in the media is far from being settled. The established media are well advised to continue a self-critical look at where and why their credibility is being challenged.

Why do classical media, even when doing a decent job, often fail to reach their critics? How closely is this failure connected to a contempt for everything considered part of the "system"? And to what extent do public broadcasting and daily newspapers have themselves to blame for the audience turning away from them? Do established media too often voice uniform positions? Do they represent too few perspectives - too few, given our highly diverse society? Would more multi-perspectivity yield more trust among viewers, listeners and readers? Because they, who belong to very different groups, see themselves better represented? And to what extent do hatred and incitement on the net influence how users feel about television, radio and newspapers?
These questions were addressed at the virtual media conference of the CIVIS Media Foundation on Wednesday, 9 June 2021, 10:15 to 13:00.


Here you find the video of the media conference 2021