"Matters of trust"
On the influence of established media on their acceptance

The Corona pandemic has given the established media a boost in prestige. Apparently, quality journalism as a provider of reliable information is again enjoying more robust appreciation. But the good marks are just a snapshot; continuation of the the positive trend is not guaranteed. The question of trust in the media is far from being settled. The established media are well advised to continue a self-critical look at where and why their credibility is being challenged.

Why do classical media, even when doing a decent job, often fail to reach their critics? How closely is this failure connected to a contempt for everything considered part of the "system"? And to what extent do public broadcasting and daily newspapers have themselves to blame for the audience turning away from them? Do established media too often voice uniform positions? Do they represent too few perspectives - too few, given our highly diverse society? Would more multi-perspectivity yield more trust among viewers, listeners and readers? Because they, who belong to very different groups, see themselves better represented? And to what extent do hatred and incitement on the net influence how users feel about television, radio and newspapers?
These questions were addressed at the virtual media conference of the CIVIS Media Foundation on Wednesday, 9 June 2021, 10:15 to 13:00.

Moderation: Golineh Atai WDR



Ferdos Forudastan Managing Director CIVIS Media Foundation


Keynote address

Dr. Christina Viehmann Institute for Journalism/Johannes Gutenberg University Mainz on its long-term study "Media Trust”



Dr. Nayla Fawzi Institute for Communication Science and Media Research/Ludwig-Maximilians-Universität Munich on the connection between "media trust" and "populism”


Short lecture

Staatsministerin Annette Widmann-Mauz Federal Government Commissioner for Migration, Refugees and Integration on diversity of perspectives and media trust in the immigration society


Closing discussion

More courage or more humility? Media under pressure to legitimise themselves

Hadija Haruna-Oelker freelance journalist HR

Martin Machowecz Head of Leipzig office DIE ZEIT

Jörg Schönenborn Programme Director Information, Fiction, Entertainment WDR, ARD Coordinator Fiction

Judith Wittwer Editor-in-Chief Süddeutsche Zeitung

Nadia S. Zaboura Communication Scientist, Chairwoman of the Jury for the German Radio Prize



The CIVIS Media Foundation organises the CIVIS Media Conference 2021 with the kind support of the Federal Government Commissioner for Migration, Refugees and Integration. Other partners are Westdeutscher Rundfunk (WDR) and the Freudenberg Foundation.