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"Matters of trust"
On the influence of established media on their acceptance

The Corona pandemic has given the established media a boost in prestige. Apparently, quality journalism as a provider of reliable information is once again enjoying more robust esteem. The good survey results are a snapshot; it is currently impossible to predict whether the current trend will continue. The question of trust has by no means been settled for the media. The established intermediaries would therefore be well advised to continue to take a self-critical look at where and why their credibility is being called into question.

Why do classical media, even when doing a decent job, often fail to reach their critics? How closely is this failure connected to a contempt for everything considered part of the “system”? And to what extent do public broadcasting and daily newspapers have themselves to blame for the audience turning away from them? Do established media too often voice uniform positions? Do they represent too few perspectives – too few, given our highly diverse society? Would more multi-perspectivity yield more trust among viewers, listeners and readers? Because they, who belong to very different groups, see themselves better represented? And to what extent do hatred and incitement on the net influence how users feel about television, radio and newspapers?

These questions were addressed at the virtual media conference of the CIVIS Media Foundation on Wednesday, 9 June 2021, 10:15 to 13:00.

Here you can find the presentations and discussions at the CIVIS Media Conference 2021. You can find the entire media conference here.



Ferdos Forudastan | Managing Director CIVIS Media Foundation

Keynote address

Mainz long-term study “Media Trust”

Dr. Christina Viehmann | Institute for Journalism/Johannes Gutenberg University Mainz


Connection between “media trust” and “populism”

Dr. Nayla Fawzi | Institute for Communication Science and Media Research/Ludwig-Maximilians-Universität Munich

Short lecture

Diversity of perspectives and media trust in the immigration society

Minister of State Annette Widmann-Mauz | Federal Government Commissioner for Migration, Refugees and Integration

Closing discussion

More courage or more humility? Media under pressure to legitimise themselves

Hadija Haruna-Oelker freelance journalist HR
Martin Machowecz Head of Leipzig office DIE ZEIT
Jörg Schönenborn Programme Director Information, Fiction, Entertainment WDR, ARD Coordinator Fiction
Judith Wittwer Editor-in-Chief Süddeutsche Zeitung
Nadia S. Zaboura Communication Scientist, Chairwoman of the Jury for the German Radio Prize