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"Trust Matters" On the Influence of Established Media on Their Acceptance

The Corona pandemic has given the established media a boost in prestige. Apparently, quality journalism as a provider of reliable information is once again enjoying more robust esteem. The good survey results are a snapshot; it is currently impossible to predict whether the current trend will continue. The question of trust has by no means been settled for the media. The established intermediaries would therefore be well advised to continue to take a self-critical look at where and why their credibility is being called into question.
Why do classical media, even when doing a decent job, often fail to reach their critics? How closely is this failure connected to a contempt for everything considered part of the “system”? And to what extent do public broadcasting and daily newspapers have themselves to blame for the audience turning away from them? Do established media too often voice uniform positions? Do they represent too few perspectives – too few, given our highly diverse society? Would more multi-perspectivity yield more trust among viewers, listeners and readers? Because they, who belong to very different groups, see themselves better represented? And to what extent do hatred and incitement on the net influence how users feel about television, radio and newspapers?

These questions will be discussed at the virtual media conference of the CIVIS Media Foundation on Wednesday, June 9, 2021, 10:15 to 13:00.
We invite you to watch, listen, participate with questions and comments via Twitter – under the hashtag:#vertrauenssachen.

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